Last updated on 23 March 2026
Summary: Our community is built on trust, support, and meaningful connections between parents. To protect this environment, we keep advertising limited, intentional, and relevant. We do not use automated ad networks. Every campaign is carefully reviewed and approved by our team. We welcome partnerships and collaborations that truly provide value to our community.
Submission & approval process
All advertisements must be submitted through our official Advertising Submission Form.
Every submission will be reviewed to ensure it aligns with our community values.
If approved, we’ll get in touch with next steps.
Types of ads we accept
We prioritize partnerships that genuinely support and enrich the lives of parents. Examples include:
- Brand collaborations with parenting, baby, or family-focused companies
- Ambassador opportunities where trusted parents can share products they authentically use
- Relevant services (e.g., family photography, family-friendly travel, educational resources)
We strictly do not allow ads for topics unrelated to parenting or family life.
Placement & frequency
Ads appear only in carefully selected spaces on our Website or social media.
They are minimal, unobtrusive, and never spammy.
We limit the number of ads to ensure they do not disrupt Website functionality or overwhelm our Website.
Quality & tone
Ads must be professional, family-friendly, and aligned with our supportive community values.
Messaging should be clear, respectful, and not misleading.
Visuals should be simple, appropriate, and non-intrusive.
Affiliate links
We may engage in affiliate marketing, whereby we may receive a percentage of or a commission on the sale of services or products on or through this Website.
We only advertise and affiliate with products, services, and merchants that we believe will provide value to our community. We only endorse products, services and merchants that we have personally used or tested and consider of the highest quality standard. Affiliate links are always clearly disclosed.
You may not post affiliate links on our Website without prior written permission from us.
Community first
The trust of our community comes before ad revenue. Sponsored content will always be clearly labelled as such.
Our editorial content, including the advice we provide for educational purposes and the opinion we express on products, services and merchants is not influenced in any way by advertisers or affiliate partnerships and the integrity of our content is in no way compromised by such financial relationships.
If an ad no longer feels aligned with our mission, we reserve the right to remove it at any time.
Policy updates
We may update this policy from time to time. Please review it periodically to stay informed.
Questions?
If you have any questions regarding advertising, please contact us.